Design Director

Led the redesign of The Economist.com web and mobile presence; shaped the brand’s digital identity, designed high-engagement data journalism & interactive experience while managing a team of UX and UI designers, resulting in a 65% usage increase.

  • New font system, style guides & base grid

  • Rebranded logo for greater brand alignment across all platforms

  • UI modular system with logic for greater personalization for subscribers

  • New taxonomy, site architecture & navigational system

  • Conducted user groups testing & leveraged analytics to better understand users needs

  • Persona development for greater personalization

  • Adopted Agile UX