Design Director

Led the redesign of The Economist’s web and mobile presence. Shaped the brand’s digital identity, designed high-engagement data journalism & interactive experience while managing a team of UX and UI designers, resulting in a 65% usage increase. Cross-functional collaboration with marketing stakeholders, editors, product, and engineering teams.

  • New font system, style guides & base grid

  • Rebranded logo for greater cross platform brand alignment

  • Component based design with ML

  • Cross platform Design System

  • New taxonomy & information architecture

  • New site architecture & navigational system

  • Conducted user groups testing & leveraged analytics to better understand users needs

  • Persona development for greater personalization