Design Director

2008 - 2010

Led the redesign of The Economist.com web and mobile presence. Shaped the brand’s digital identity, designed high-engagement data journalism & interactive experience while managing a team of UX and UI designers, resulting in a 65% usage increase. Cross-functional collaboration with marketing stakeholders, editors, product, and engineering teams.

  • New font system, style guides & base grid

  • Rebranded logo for greater brand alignment across all platforms

  • UI modular system with logic for greater personalization for subscribers

  • Cross platform Design System

  • New taxonomy

  • New site architecture & navigational system

  • Conducted user groups testing & leveraged analytics to better understand users needs

  • Persona development for greater personalization

  • Managed a team of UX/UI Designers