HealthTech
Transforming healthcare’s complex, regulated ecosystems with strategy, research, design and AI/ML, streamlining research, operations, and compliance to deliver measurable, human-centered solutions and accelerate innovation.
Experience Strategic Lead
Executive Portfolio Management Solution
Enterprise SaaS Solution
Challenge
Manual reporting and inconsistent data framework, made it very challenging for J&J’s C-level leadership to track technology and adoption progress across all business lines.
Opportunity
Led the strategy and design of J&J’s Global Executive Portfolio solution, standardized data reporting across all business lines with predictive AI/ML and real-time analytics, resulting in a 75% operational efficiency.
Personalized AI/ML actions for greater strategic decision-making.
Data visualization to reveal patterns/trends, enabling faster and informed decision-making.
Tracked segment progression & business goals.
Monitored adoption trends, align technology investments to drive smarter, data-driven decisions.
A Life Sciences Consulting and Technology Firm
Experience Design Lead
GlaxoSmithKline: Omni Channel Measurement Solution
Enterprise SaaS Solution
Led the strategy and design for GSK’s global dashboards for marketing teams aiming to transform omni-channel persona-based tracking measurements across all digital channels and regions, by designing and building consistent tracking dashboard, where KPIs have common definitions to measure impact of omni-channel investments, achieved 78% adoption rate.
Integrated data from various touch points and systems.
Established data visualization standards for usable data-driven visuals.
Opportunity
Led the UX strategy and design of an iOS mobile solution with predictive AI/ML capabilities to generate actionable insights and suggestions, achieved 78% adoption rate.
Empowered sales and marketing professionals with real-time insights.
Improved collaboration and more strategic engagement with healthcare providers.
Pfizer: Field Insights Platform
iOS Mobile Solution
Challenge
Pfizer’s sales reps lacked an advanced analytics platform that delivered personalized, contextual insights—limiting their ability to optimize HCP targeting and sales strategies.
Integrated data from multiple sources to enhance decision-making and improve sales effectiveness.
Provides outcome-based metrics with improved marketing effectiveness and ROI.
Provides cross-channel optimization with data-driven decision-making.