Life Science / Pharma
CX Strategic Lead
"My portfolio reflects a human-centered design process rooted in discovery, framing, and experimentation, critical for driving innovation in complex, regulated healthcare environments.
I focus on understanding users in their clinical, operational, and research contexts to deliver impactful solutions that improve outcomes and compliance."
A Strategic End-to-End Journey Centric Design Framework that leverages AI/ML and aligns UX design with regulated global operations, optimizes R&D, Commercial, and Compliance workflows to drive operational efficiency, and ensure measurable impact across the pharmaceutical ecosystems to enable healthcare professionals improve treatments and patients health.
Collaborate
Research & Discover
UX strategy
UX/UI Design
Concept model
Information architecture
Visual design
Data Visualization
Design System
Wireframes
Test , Iterate & Validate
Prototype
Usability testing
QA testing
User stories / use cases
UI requirements
MVP planning
Product roadmap
Qual & quant research
Heuristic evaluation
Contextual inquiry
Task flow analysis
Data analytics
Target users
Ecosystem & workflow mapping
Gap analysis
Synthesis
Insights & findings
User’s mental model
New task flows & workflows
Data analytics
User groups & profiles
Communication blueprints
Design & Systems Thinking
Governance & regulatory compliance-driven UX
Ideate & Design
Sponsors & Stakeholders
Cross-functional global teams
Global Business Units
Engineering team
Legal teams
Internal users
External customers
2022–2024
Led the full end-to-end CX strategy and design for multiple internal global enterprise level tools; designed new business framework and processes to ensure big data can be easily be digested and consumed with AI/ML for greater personalization, business insights and to empower users to make the right business decisions.
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Define the North Star Experience
Establish a unifying vision that aligns business goals with customer needs
Identify key personas & journeys
Map scenarios and workflows to understand pain points and opportunities
Align customer insights
Determine business OKR’s & UX KPIs metrics to balance operational efficiency with user experience
Global Executive Portfolio Solution
Led the UX strategy and design J&J’s Global Executive Portfolio solution and business framework with predictive AI/ML and real-time analytics, resulting in a 75% operational efficiency.
Track segment progression & business goals
Personalized actions for greater strategic decision-making
Standardized global business framework
Global Trade Control Risk Management Solution
Led the UX strategy and design of a Trade Controls Solution with AI/ML risk forecasting and live data visualization to ensure import / export restrictions, compliance with international regulations are being met, achieving 90% adoption rate.
Identifies restricted trade with specific countries or entities, often based on foreign policy or national security considerations.
Improved record-keeping procedures
Provides monitoring and oversight of business activities and data feeds to ensure adherence to regulations
2021–2022
A Life Sciences management consulting and technology firm that transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes.
GlaxoSmithKline:
DDCx Global Dashboard
Led the design and team of UX designers for GSK’s global dashboards with standardized KPIs and persona-based tracking, allowing teams to measure and optimize omni-channel performance across regions.
The dashboard integrated data from various touch points, provided a unified view, and enabled data-driven decision-making, ultimately improving marketing effectiveness and ROI.
Unified omni channel performance data into an actionable dashboard
Improved marketing ROI and achieved 78% adoption
Pfizer:
Field Insights iOS Mobile Solution
Led the UX strategy and design of an iOS mobile application that enhances Pfizer Rep’s effectiveness by integrating personalized AI/ML to generate actionable insights and suggestions.
The solution leveraged sales and performance data from various sources to help reps make better decisions, optimize customer interactions, and foster better team collaboration.
Predictive, AI-powered insights to support HCP targeting and sales strategy
Achieved 85% adoption
